Insights
No hype. No jargon. Just practical thinking for business owners who want to know what AI can actually do for them — and what it takes to get there.
PERSPECTIVE
A recent MIT study found that 95% of generative AI projects in business are failing. Yet up to 90% of employees are quietly using tools like ChatGPT to boost their personal productivity — often with remarkable success. What explains the gap, and what does it mean for leaders trying to get real value from AI?
Read More →STRATEGY
AI is amazing. It's also confusing as hell. On one side, you hear success stories — growing revenue, slashed costs, jaw-dropping returns. On the other, CEOs are quietly pulling back. So what's the truth? Is AI actually delivering a real return for most businesses, or are we paying an expensive subscription fee to feel innovative?
Read More →PERSPECTIVE
People talk about AI as if it appeared out of nowhere three years ago. It didn't. The technology underneath it — neural networks, machine learning, the ability to find patterns in massive amounts of data — has existed for decades. The difference isn't the idea. It's the price tag.
Read More →STRATEGY
About four years ago, I was working as a project leader for a client in Northern California. One afternoon, a team member walked in and said he had something to show us. He'd asked ChatGPT to write a song about our company, set to the tune of something like "Row, Row, Row Your Boat." It was cute. We all laughed.
Read More →Two minutes. No cost. A clearer picture than you walked in with.
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