Insights

Straight Talk on AI for Your Business.

No hype. No jargon. Just practical thinking for business owners who want to know what AI can actually do for them — and what it takes to get there.

STRATEGY

Why Most AI Projects Fail Before They Start

About four years ago, I was working as a project leader for a client in Northern California. One afternoon, a team member walked in and said he had something to show us. He'd asked ChatGPT to write a song about our company, set to the tune of something like "Row, Row, Row Your Boat." It was cute. We all laughed.

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